Separate claims from general wording
Highlight prices, dates, quantities, qualifications, comparisons and statements about how a service works. A sentence such as “delivery is available nationwide within two days” needs a business source, not a style review.
For each important statement, record what would establish that it is correct. Some need a product document; others need confirmation from the team running the service.
Open the cited source
Check that the source exists and supports the specific statement. A real page title or official-looking link does not prove the draft has described it accurately.
Read enough surrounding text to understand conditions and exceptions. If a claim concerns current rules or product behaviour, check whether the source is still applicable.
Google’s AI-content guidance encourages accuracy and relevance. Use that as a publication standard, not as evidence that generated citations are trustworthy.
Check examples and business claims
Suppose a draft says a workshop reduced customer waiting time by 40%. Ask where the number came from and how it was measured. If no evidence exists, remove the claim rather than making it sound less precise.
Illustrative examples can help explain a process, but label them as hypothetical. Do not convert an invented scenario into a testimonial or case study.
Check names, qualifications and photos against the same standard.
Use a simple review status
- Verified: Supported by a suitable source or responsible team member.
- Needs confirmation: Do not publish as fact yet.
- Illustrative: Clearly presented as an example, not an observed result.
- Remove: Unsupported, irrelevant or misleading.
Where a claim cannot be verified, an honest limitation is more useful than asking the model to generate another confident version.
Review the finished page as a whole
After corrections, reread the introduction, headings and metadata. They may still promise something the revised body no longer supports. Check the links and the action readers are expected to take.
- Confirm the remaining facts.
- Check that limitations are visible.
- Remove repeated or exaggerated claims.
- Assign a reviewer and future update owner.
Pair this process with the AI drafting workflow and a clear content brief.